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Complaint Handling

This training resource will be delivered immediately after checkout.
Duration: 1 Day

Intended for:

These complaint handling training materials will help your front line staff to deal with complaints in a straight forward and effective way. As you would expect with Trainer Bubble our approach takes participants through a number of activities to suit all learning styles and to ensure that the lessons learned stick long after the course is over.

Training course contents:

Complaints are a common factor for all businesses. Customers will always demand good value and equally effective service.  Complaints can make or break an organisation, particularly now that the internet provides such an easy forum for customers to air their grievances. We need to ensure that our people are skilled in handling complaints. Not only will this help to solve problems as they arise, but will also help to improve our business as a whole.

Customers are the key element of any thriving organisation and if you don’t keep them satisfied, they will simply go elsewhere for the products and services you provide. It’s a simple fact, but one that is so often overlooked by organisations and the people who work for them.

These customer service training course materials will provide your participants with the skills, knowledge and awareness necessary to display a positive approach when communicating with customers.

The main content of the training course materials…

Why are complaints good for business? – In this activity participants consider why complaints are good for business and why unhappy customers should not be discouraged from complaining.

How to make a bad situation even worse – Participants discuss ways in which they can ensure that they handle their complaints badly and then relate this to their own experiences handling complaints.

Turning Complaints Around – Participants are introduced to our own complaints handling approach called AURA. They then work through a case study to help them apply AURA practically.

Complaint Handling Skills – Using empathy, understanding, self-control and listening skills to positively resolve a complaint

Hostility – It is inevitable that some complainants will be hostile and this session provides participants with some tips to help them handle hostility.

Personal Abuse – Hostility can spill over into personal abuse. Participants learn how to handle this professionally by listening to a situation and discussing how they would handle it.

Complaint Handling Practice – Participants have the chance to practice the techniques they have learned using our simulations.


By the end of this complaint handling training course your participants will be able to:

  • Explain why good complaint handling is important to the business
  • Handle complaints effectively and consistently using the AURA approach
  • Handle hostile complaints calmly and professionally
  • Turn around customer complaints and dissatisfaction

Complaint Handling

This training resource will be delivered immediately after checkout.

The benefits of our course materials

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