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Marketing Quotes – Free

Duration: As required

Intended for:

Use during training sessions and presentations. These quotations can be used in conjunction with our marketing essentials training course materials.

Training course contents:

A two page document containing marketing quotes from famous people can be downloaded from the link at the bottom of this page, or you can view the quotes below.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John llhan

“Marketing is too important to be left just to the marketing department.” – Philip Almond

“Consumers’ desire to be listened to and involved more directly in what a brand does and says means that now, more than ever, there is a great opportunity to market with consumers rather than at them.” – Andrew Needham and Philip McNaughton, Face

“Marketing goes wrong when it is perceived by companies as a bolt-on activity.” – Michael Perr 

“Conversations in pubs, at school gates and online are by far the most important medium in the marketer’s armoury.” – Richard Pinder

“Marketers have realized that their solutions are not wrapped up in 30-second commercials. They need a 360-degrees program that takes into consideration all the challenges a brand has today. And that represents more of a service discipline.” – Thomas L Harrison

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” – David Ogilvy

“What marketers need to do is realise that the shopper needs to feel that she is making smart choices. It does not help the brand if she feels that she is being taken for a ride.” – Bindu Sethi

“Marketing is not a function, it is the whole business seen from the customer’s point of view.” – Peter F Drucker

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

“The big thing is that the future of digital will be about marketing. It won’t be about advertising.” – Rishad Tobaccowala

“You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it?” – Noel Peebles

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” – Sergio Zyman

“If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.” – Jay Levinson

“The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.” – Anne Mulcahy

“Marketers are, by nature, optimists. In order to rise in the morning and look forward to going to work, we have to believe that something we will do today will shine through the fog of competitive noise, resonate in the minds of our customers and prospects, and ring the cash register.” – Patrick LaPointe

“Marketing is marketing. It’s easy to drape new media in magic but it comes down to whether it’s a good business or not.” – Carl Lyons

“It is the sizzle that sells the steak.” – Elmer Wheer

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler

“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” – John Sculley

“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” – Henry Ford

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John llhan


Adds interest to a presentation or training session and helps to emphasise key points.

Marketing Quotes – Free


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