Intended for:
These Social Media at Work training course materials are aimed at helping participants to understand the importance of sensible use of social media and when connecting with people online. The content will help participants understand their responsibilities when using these tools and how to ensure they do not communicate in a way that has negative implications for them or the company they work for.
Training course contents:
In today’s digital age, social media has become an integral part of our personal and professional lives. Social media platforms such as LinkedIn, Twitter, Facebook, Tik-Tok and Instagram are no longer just a means of socialising, but also an important tool for businesses to connect with their target audience.
With the ever-increasing role of social media in the workplace, it is essential for employees to have a strong understanding of social media etiquette, policies, and best practices. This training course is designed to equip your participants with the knowledge and skills necessary to effectively use social media for their professional growth and the growth of their organisation.
During this course, participants will learn how to use social media effectively and without causing the typical mistakes that could hinder themselves or the organisation they work for. Learners will gain an understanding of social media policies and regulations, including data privacy and security, and how to avoid common social media pitfalls.
Why is running this social media at work course a good idea?
Well, just imagine if your participants were better able to:
- Understand their responsibilities regarding the use of social media
- Identify the potential implications of inflammatory communication
- Establish the value of a social media policy at work
- Understand how to make their online interactions positive and effective
Samples of training course materials
Please click on image for larger view…
The main content of the training course material…
Intro & Session Objectives – Setting the scene and establishing the contents of the training session
Understanding Social Media – Reviewing the origins of social media (and the first ever YouTube video), how it’s defined and the different types of social media and their uses. This closes by looking at data on how long people tend to spend on social media
Using Social Media at Work – Exploring the positive and negative aspects of using social media and the impact this can have on the organisation and the individual
Social Media in a Work Environment – Reviewing the statistics on why people use social media at work
Why Businesses Use Social Media – Exploring the reasons why social media might be useful for a business. Watching a video that demonstrates when social media was used poorly at work and discussing the consequences
Social Media Mistakes – A look at some case studies of businesses that have been impacted by poor social media use and discussing the impact. Reviewing the data of why people have lost their job due to their social media mishaps
Who Owns the Connections? – Identifying the importance of ground rules around developing an online presence and ensuring there is clarity around ownership of accounts and contacts. Using a case study to drive the point home
Information Security with Social Media – Establishing the importance of good security standards when using social media so that data is protected and both personal and company information is kept secure
Social Media Policies – Exploring why a social media policy is so important for a business and their employees
What’s in a Social Media Policy? – Understanding the contents of a social media policy, looking at some well-known brands and their different approaches to implementation. Using guidelines to develop a group social media policy for themselves with clear guidelines provided
Freedom of Speech – Watching a video that helps prompt discussion on the balance between freedom of speech and a company social media policy. Why freedom of speech doesn’t trump all and why there should be a healthy balance of professionalism
Using Social Media at Work – Identifying the things that are probably not sensible to post on social media
Things to Do on Social Media – A summarising video that promotes the best use of social media and what to avoid if you want to get the best out of these tools
Objectives:
At the end of this social media at work training course, your participants will be able to:
- Define social media and its place in society and the workplace
- Explain the role of social media at work and the risks involved
- Describe the importance of a social media policy and the impact on freedom of speech
- Implement practical processes for the safe use of social media
