How to write an engaging cover letter

Posted February 15th, 2018

Cover letters often accompany a CV when a job application is sent off to an employer. They are read before a CV, and are there to introduce you to the employer, let them know which position you’re applying for, and why you’re applying. A cover letter is like the prequel to an interview conversation, it exists to let an employer get to know you before they contact you for a job opportunity.

When writing a cover letter, don’t be afraid to be direct. Short sentences aren’t a bad thing, and neither is staying on point; it’s actually the best way to write a cover letter. Think about what you can do for the company, rather than what the company can do for you. Outline your strengths, but leave your skills to your CV.

Highlight your experiences, tell a story that is relevant to the job position that you’re applying for. Don’t apologise for any skills or experiences that you don’t have, stay positive, and be passionate. This is a job you’re spending time on applying for, so you should show your drive for the job position.

Try to limit your letter to a single page, it doesn’t need to be any longer than that. A single page is optimal for reading, as it can be glanced over without a potential employer flipping between pages to find all the information they’ll be looking for. If you’re using a template, personalise it as much as possible, and don’t sell yourself short.


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